Following its resounding success during the 2025 festival season, the Bicycle Flour brand has officially confirmed its participation in the 4th Vietnam Bread Festival – 2026. With a well-prepared investment and a new strategic direction, the brand promises to bring exciting experiential activities to festival attendees.
“The Push” 2025: Numbers Don't Lie
The 2025 Vietnam Baguette Festival has concluded with impressive scale, attracting over 200,000 visitors And 150 booths. In that vibrant picture, Bicycle Flour also affirmed its position by creating a strong crowd effect:
- Superior appeal Receive about 70,000 visitors visit, occupy 35% Total number of attendees for the entire festival.
- Real-life experience: More 16,000 products Samples have reached consumers.
- Impressive business indicators: Retail sales surge 75% compared to the previous year; in particular, all 1,001 TP3T products on display and for sale at the venue sold out.
This success comes from interactive activities that are very intuitive:
Pair with a diverse tasting menu of Korean sesame crackers
Crispy and delicious churros with a unique taste
Crispy fried chicken made with CJ Bike brand fried chicken powder
1kg small packaging products are displayed and sold at the festival at a special promotional price.
Official information from the Organizing Committee: The 4th Vietnam Baguette Festival in 2026, themed “Vietnamese Baguette, Global Culinary Value - Spreading Across Continents,” will take place from April 23rd to 26th at Le Van Tam Park. This year's festival not only honors cuisine but also creates a space for Vietnamese-French cultural exchange with many experiential activities. Highlights include miniatures such as the festival gate, the zodiac animal for the Year of the Horse, lotus flowers, and an Eiffel Tower model shaped from baguettes.
Returning to the 4th Vietnamese Bread Festival – 2026, Bicycle Flour will not only bring new products, delicious bánh and fried chicken samples, but also promise many novelties and interesting check-in activities.
See you at the Vietnam Bread Festival 2026 – where Bột Mì Xe Đạp brings boundless creative inspiration and leading ingredient solutions for the baking industry!
